About this blog

As an incorrigible collector of information, I wanted a way to capture and sort helpful and interesting content (largely about social media, ecommerce and other things I find fascinating or fun) for my future reference. Essentially, it’s my library.

But, seeing as I’m making this effort for myself, I might as well share. So I write for someone who wants to learn about using the Internet to connect with others, but isn’t necessarily technically savvy or inclined to subscribe to the ~50 sites that I do. My goal is to filter through the overwhelming volume of on-line chatter and pull out the gems.

Thus the idea of a web content curator.

About me

An eternal and energetic optimist who believes in treating others the way I want to be treated – with respect, courtesy, patience and objectivity. New challenges, technology and people make me happy. No wonder I am fascinated by the way people use the web to interact (my way of avoiding having to say “social media”). I get great satisfaction by sharing my knowledge and helping others… ergo this blog.

Spent more than a decade working in the corporate marketing department of the world’s leading luxury hospitality company. With a freshly-minted Global Executive MBA through the Rotman School of Management (University of Toronto) and University of St. Gallen (Switzerland), I veered from corporate life down the entrepreneurial path.

Proudly Torontonian with a passion for travel; forty-six countries and counting. Fluent in Spanish and with a working knowledge of French, I heroically try to master a few phrases in the local languages of my destinations, such as Mandarin, Hungarian, Portuguese, Haitian Creole, Czech, Japanese, Aymara, German, Khmer, Kiswahili, Turkish, Greek and Swiss yodel.  When not at my computer creating Excel pivot tables for fun, my “pursuitaholic” tendencies lead me to the ice hockey rink, singing at the piano, learning a new language, planning my next adventure or giggling with my nieces and nephews.

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{ 4 comments… read them below or add one }

1 Jayashree January 8, 2010 at 10:11 am

Jullay Alexa,

Your blog is very informative and you have a real flair for writing. I like everything from the logo to the idea behind this blog. Keep up the good work! 🙂

Peace n Cheers,


2 Alexa January 9, 2010 at 5:22 pm

Jullay Jaya! So great to hear from you. 🙂 I look forward to seeing how your India tour company evolves. I still remember Ladakh fondly…..

3 Stewart June 19, 2012 at 4:08 pm

I am looking to get in touch with you about helping my company out but could not find your phone numbe. I took two of your classes while at Knightsbridge and am now interested in you helping out my new company with LinkedIn, could you please drop me a line when you are free at my e-mail.


4 Alexa June 19, 2012 at 10:24 pm

The benefits of having a blog! I will email you directly.

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