This week I attended a helpful LinkedIn session hosted by Higher Bracket. LinkedIn Canada employees Sarah Lawless and Carine Syriani shared interesting insight about the application, the highlights of which I captured below.
I can’t say there was anything too surprising, but it’s nice to have one’s assumptions validated.
• 2 members joining per second
• Typical demographic 40 to 55 male earning over 100k, but this is changing (younger audience)
• Canada is number 5 worldwide out of all LinkedIn countries (except they count Europe as one country!)
• 4.1 million Canadian members
• Average time spent on LinkedIn per session? 4 minutes
• The majority of LinkedIn revenue is generated from paid memberships from users (e.g. Job Seeker account)
• What do most people do when they visit LinkedIn?
o Review their own profile
o Look at their connections’ updates (newsfeed)
o Search for other people
• Should you have a profile photo? Research shows people whose profiles have photos build trust more quickly.
• Should you show you have a life outside work (e.g. interests, volunteer work, associations)? Companies increasingly want to know you’re balanced, and they take your outside interests into account to evaluate cultural fit.
• Status updates can lead to an increase in profile views.
• Keywords, particularly in your work experience, are important for improving your search results.
• Don’t make your profile too text heavy. “Wordy” profiles get less attention.
• In Canada, the number one place recruiters finding candidates is LinkedIn.
• 95% of recruiters are on LinkedIn today.
• Recruiters get nervous about a candidate if they search a candidate and there is no LinkedIn profile! They question the candidate’s potential. They also pay attention to recommendations.
• Most recruiters don’t limit their search to titles – its more about keywords.
• Inmail open click rates are highest in industry 30 to 60 percent open rate.
• 80 percent of developers working on applications for the free site.