A social media mystery revealed!

by Alexa on November 30, 2010

Yesterday began like any other Monday. I was pleasantly surprised to find that a couple of people had commented on previous blog posts; it always makes me happy when others read the blog and are moved to write. Other than that, nothing out of the ordinary.

As the day progressed, I couldn’t help but notice an above-average volume of new Twitter followers. I’m not talking spammy “Make MONEY on line!” followers, but real, bona fide people followers. I usually pick up a few new followers a day, but this was extraordinary. What made it more surprising is that, due to various personal distractions, my digital dabblings have diminished of late.

Something was up. And I didn’t do it.

I Googled my name – nothing out of the ordinary. I Googled my web site – likewise, nothing new. I shrugged, and watched the Twitter followers continue to grow.

This morning, the mystery was revealed.

In my inbox, a socialmention.com alert – Women in Blogging: 125 Fearless Female Bloggers posted on Kikolani.com, the intelligent social media blog by my digital friend and impressive blogger, Kristi Hines.


Reacting to the chronic dominance of male voices in lists of top bloggers, social media marketers, search marketers and entrepreneurs, Kristi took it upon herself to identify 125 women writers with a digital presence.  Not only was I blown away by the privilege of being amongst such a respected, high profile group of writers (not to mention being named in a heavily-linked reference guide which obviously took many hours to compose), but due to the gods of alphabetical order I was listed second.

What can be learned from this?

1. Pay attention to unusual activity in your digital realm. Don’t assume a spike in traffic/Twitter followers/etc. just happens on its own.

2. Set up various alert mechanisms to catch on-line references to your name. In the race between Google Alerts, Backtype, and Social Mention, the latter came in first for this event.

3. Don’t overlook the value of relationships that are made through digital channels. Kristi and I had a pre-existing relationship; I didn’t just appear on her list because she did a random search. (Uh, at least I don’t think so? Kristi? lol)

4. Leverage positive mentions. Watch the residue I leave from this on LinkedIn, Twitter, Facebook and on Kikolani.

5. Always remember to say thanks. Thanks, Kristi – you rock!

{ 2 comments… read them below or add one }

1 Kissie December 4, 2010 at 3:55 pm

Hello Alexa, I stopped by to check out your site and to add my congrats on being added to Kristie’s list of 125 Fearless Female Bloggers! (aforementioned in the post). I’m delighted to meet you.

I appreciate learning about Backtype and Social Mention, I had never heard of these before so already (my first visit) you’re teaching me! This is a great find.


Well, I have 122 sites to go … following you on Twitter too. 😉

2 Alexa December 5, 2010 at 9:43 am

Kissie, you are such a sweetheart for posting this comment. Thank you! I’m really happy to hear I was able to teach you about some helpful tools. You should definitely check out the resources list for ideas for other tools you may find helpful. Love that we’re connected on Twitter, and I look forward to checking out your blog. Here’s to being fearless!

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