I recently read about a successful social media campaign run by one of Toronto’s best shopping malls, Yorkdale.
In an effort to drive sales in the wake of the 2009 recession, Yorkdale tried something new: they created a social media campaign.
Their objectives were to boost sales and collect email addresses. They created the “Yorkdale is Me” campaign: a social-media/off line integrated competition to select 10 top shoppers to be the faces of their Spring 2010 campaign.
The result?
Not only did they achieve far beyond their targets, but there are a number of lessons that can be applied to anyone running a social media campaign.
It doesn’t have to be complicated.
{ 4 comments… read them below or add one }
hi alexa,
love the lesson here. thank you.
however, I counted 10 lessons and not 9…you had two lessons that are #3. please recheck.
thanks again
sharon
alexa, I just remembered about your blog, so am visiting your site for the first time. Read the Yorkdale experience, Very interesting. And well presented. Question. How did you/do you get visitors from all those countries?
Sharon, you are absolutely correct! And, as a result, the final page of lessons is missing one. LOL – at least 10 is a nice, round number! Thanks for bringing this to my attention. I’ll post the updated version.
Clarice, welcome! Thank you for your kinds words and for your great question. Isn’t it amazing from how far people have come to visit? One way I generate traffic is by linking my posts to other social media networks such as Twitter, LinkedIn and sometimes Facebook. Another way to strategically use keywords so that I can be more easily found via search engines. And yet another way is to post comments (and thereby my web address) on other people’s blogs.
Of course, the reality is that a lot of these visitors don’t spend a lot of time on the site, but that’s ok. I’m just happy to see the site’s reach.